Cosmetics store sources is rising rapidly realize it's a huge a fresh force, the prevailing focus China's development continues to be well accepted, the channel has gradually become and shopping malls, stores Supermarket Dingli is just about the three channels. Pressed face strong pressure from foreign brands, new shops channels undoubtedly made many Inside the preferred brand in our domestic market, additionally Maybelline, the multi-terminal branch makeup brand right after a brief silence, then store channels starting in a fierce race. As Haijia Lan Selection of unrestrained Rose , Hangzhou Aoluo Fei's Philippine music, together with clever Dishang Hui, Lan card position, Kaifu Lan, etc.. For a make-up brand, and the way to seize every possible opportunity to achieve products of hot shops, brand communication rooted while in the fierce competition in your cosmetics market, the characteristics that belongs to them far out of admission to survival and continuing growth of space, this is the must explore problem. Mcdougal sums up the two main simple points, could bring some industry to imagine and inspire colleagues.
Which two points? Point could be to store prepared to pass it on, an occasion you had is usually to store will sell. One thing simple? We analyze these located see.
Store operators to subjectively prepared to sell your brand, which happens to be particularly critical, and likewise make up the premise of selling success, to start, the phone shop will give attention to your brand, designed to actively make the effort to recommend to customers, manufacturers will be happy about the sales policies and activities, the operator, where this support your brand, sell the brand is just not up how is it that we worry? It sounds simple, but doing work is not easy, how could store in a position to sell your makeup brand?
It's always first expected to form the features of store brands in skin products, notably, respect to the benefits in to the operators speak out, and make up their personal model of characteristics displayed. Cosmetic natual skin care is as opposed to, or have specific to it advantages, there are a lot of make-up brand seriously isn't good, because a number of store owners make up the overall growth of the opportunity for not knowing that a tiny amount of , single-product plus more ! much more trouble or anything else, that for a good natural skin care products do. Or do not do brand awareness, but to the wholesale market sourced from selling a number of the miscellaneous brands, the situation has improved nowadays, but definately that we now have many operators relating to the makeup brand cosmetics operations There is always misunderstanding.
Cosmetics market in comparison to his older brother - for skin care products, make-up of the girl what she has the extra edge?
For a start, make-up fashion beautiful, provided that they end cosmetics brand, its brand includes a relatively good image, in contrast to most skin products during the display, the makeup did not for instance the pure skin care products, casual ordinary general store can be put displayed shelves, but have their own special tailor-made picture of cabinet, independent of the post in the product showcases, display and test samples can be had until the cabinet makeup, natural and public image different, stationed towards the cosmetics store, a specific image and level store can be promoted to become the store's bright spot. They will naturally attract many customers on the store, that one contains the advantages of makeup.
Important things about two list size source to the store, store in the future increase of a very good base. Makeup Consumption To young consumers in which are mostly attractiveness of these customers, advocating character, able to spend, compared to utilization of main skin care merchandise is clustered around the three-year-old or simply 30 and up customers, than the way forward for the fact that young main force to attract the consumer to buy their particular, non-makeup and may also not charm. In keeping with authoritative statistics, the economy is comparatively western world which include South Korea and Japan, make-up in suppliers around the sales be the reason for in excess of 60%, create almost a coverage of women from 18 to 80 in their General Cosmetics, make-up technology has fast become almost compulsory basic training female, but these days create our domestic share of the market in shops less than 20%, a tremendous room for improvement, if you're not now begin to cultivate their own make-up consumer customers, there exists will lose quite a few potential new generation of consumer customers, the industry holds very possible handy during the future of others.
Another is almost always to do make-up can improve Service Quality outreach. Even if the same product, who don't would like to get more service and better quality services? As an example, plenty of within the store with test makeup dressing table along with free makeup and makeup created to provide services that benefit customers, the store better. For those customer, to help get the benefit and enjoyment for the store can also be increased sales opportunities, natural through this basis, a raise of turnover, expanded its share of the market in local, but also enhance the customer shops reputation.
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